Unlike the wordmark, which displays a word, or the lettermark, which focuses on a single letter, a monogram highlights letters representative of your company. Otherwise known as the “lettermark” a monogram logo focuses exclusively on a specific selection of letters. Let’s take a look at some of the typography-focused logos you can choose… Monograms and lettermarks If you want to make your brand name as memorable as possible, it makes sense to use it in your logo. Typography-based logos are usually best-suited to companies looking to create an association with a specific letter, group of letters, or a word. When you begin exploring the different kinds of logos, you’ll notice most revolve around either typography, or imagery.
Today, we’re going to be exploring the various types of logos available to brands today, and why you might consider using each in your emblem. After all, as the heart of your brand aesthetic, your logo needs to perfectly convey who you are in a simple, consistent manner.įailure to choose the right type of logo from day one makes it harder for you to reach your goals.
#Wordmark vs logomark how to#
Knowing how to select different types of logos to serve specific purposes is one of the primary tasks of a branding expert or designer. However, there are actually various logo styles to choose from in the creative world. Wherever you look, most brand emblems feature the same inherent components: shapes, typography, and images. At first glance, there may not seem to be many types of logo design to choose from.
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